Branding Yourself in Real Estate

 In Digital Marketing

Each year, the amount of Realtors in the United States grows exponentially. In 2017 there were 1.22 million Realtors, compared to 1.3 million Realtors in the United States today. That’s an increase of 6%. So, what does this mean to you? Well, think about this: how can you make yourself stand out against the other 1.3 million Realtors? We understand that social media branding can be a whole new territory for you, so keep reading this blog to get some ideas on how you can elevate your personal brand as a Real Estate Agent.

Identify your niche market

Think about this for a second: the most successful Realtors specialize in one area of real estate. Let’s take Seth O’Byrne for example. When you think of Seth O’Byrne and when you look at his marketing, three words should come to mind: luxury real estate. It’s not to say that a Realtor can’t be a jack of all trades, but when people associate your name with a specific niche market, that is your brand. So, how do you figure out which area you should specialize in? Real estate is broad, so get personal: what do you enjoy and who do you love helping? Do you love helping first-time home buyers, veteran home-buyers, medium income homes, historic homes, or fix and flip properties? Think about what you talk about the most, who you help the most and what you are most passionate about when you speak to your friends, clients and colleagues about real estate. Or, you can go the geographical route and specialize in a specific neighborhood or zone.

Create a strong social media presence

Now that you’ve niched down your area of expertise, the next step is building a personal brand on social media. This may sound intimidating, but it’s actually quite simple once you get a few things down: consistent content, social media branding tailored to your business, and an authentic voice. First, let’s talk about social media branding. This is where you can get creative! Whether it’s creating a new logo that you love or deciding on a color palette, those will both be the foundation of your new social media presence. You need to choose a color palette so any graphics you make (for open houses, announcements, events, and more) can match your brand.

Another important part of your personal brand is your brand voice. By that, we mean the unique personality and tone through your brand’s communications. Take that time to really envision yourself talking to a potential client in person – how do you talk to them and solidify that relationship? By being authentic. Keep posting content consistently, keep track of your audience’s response, and tailor your content to them.


So, you have your niche market identified and you have your social media set up. That’s great! Here’s the last tip: don’t forget the power of networking. As a Realtor, you must know that relationships are everything! Networking allows you to open your mind to new relationships, ideas, and strategies. Here’s an idea: create your own events and invite realtors in your area. You are providing them with valuable information, while also promoting your brand! It’s a win-win situation.

Now, you’re ready to jump in and step up your personal brand! Keep in mind that we are a digital agency that can not only take care of branding and social media for you, but we can also produce stellar video content to coincide with your new social media presence. Contact us today for more information.

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