January Social Media Updates
Marketers, realtors, and financial advisors alike would be pleased to learn about last month’s social media updates because both Facebook and Instagram have done one thing: created new enhancements to their platforms that will help streamline social media marketing. Continue reading for the latest Instagram and Facebook updates from January.
You Can Now Share Events on Facebook Stories
According to a TechCrunch report, Facebook is testing a new feature that allows users to share events on to their Facebook Stories. When the user shares the event, an event sticker appears on the page, similar to the stickers on Instagram Stories. A follower can tap the sticker to show they are interested, and the user will be able to track the RSVPs. How is this useful? Well, if you are hosting an open house, you can share your event to your Facebook Stories to reach more users and you will be able to track the RSVPs from your shared event.
Facebook Stories Adds Call to Action Stickers
Facebook seems to be making a big push for Stories Another update to Facebook Stories was the addition to call-to-action stickers. In last month’s video marketing blog, we defined a call to action as the action you want a viewer to take after watching your video. Now, with the click of a ‘sticker’ you can add your call to action: “Shop Now”, “Book Now”, “Call Now” and “Get Directions.” This will be especially useful for Realtors if they post a listing on their Facebook Stories, so followers can get the directions to the listing at a click of a button. Financial advisors, if you are looking to fill appointment slots, your followers can do so at the click of the “Book Now” button.
Instagram Finally Allows Business Accounts to Schedule Videos
The update we all wished for finally happened! Instagram now allows their Instagram Marketing Partners to schedule video posts (however, in order to automatically schedule your videos, you must have a business account). Previously, Instagram’s Marketing Partners were only allowed to post single images, and posting videos was a long, drawn out process: users had to wait for the notification, open the scheduling app, copy the text, open Instagram, select the video, paste the caption, and then post. Whew! Aren’t you glad this process is automated now? The benefits of auto posting a video are that you don’t have to worry about catching the notification during the weekend or at a specific time. Now, it’s as easy as scheduling in advance, and letting your scheduling software do the work. For example, if you are posting a realtor tip every Wednesday, you can schedule the videos in advance so you don’t have to worry about posting at the same time each time.
Now that you’re aware of the latest Instagram and Facebook updates, it’s time to put them to action, while also saving time. Make sure to check our monthly blog for all things digital marketing. Remember, we are a full-service video production and digital marketing agency that can take care of your social media for you. If this is something you’re interested in, contact us today.