Redefine Your Content Strategy with Video Marketing

 In Video Marketing

Though 2017 has come and (almost) gone, and the marketing industry has seen significant changes, one fact remains certain: video marketing is key! Specifically, 2017, has been a full-on video revolution for marketers, with more than 50 percent of businesses incorporating video into their marketing strategies.

Are you one of those businesses? Have you followed the trend and started using video content marketing to boost awareness for your company? If not, you are really missing out on a lucrative opportunity. However, it is never too late to get started!

Why You Should Use Video Marketing

Let this little statistic sink in: according to HubSpot, 64 percent of customers – more than half – are more likely to buy a product online after watching a video about it. If that isn’t reason enough to add video marketing to your strategy, perhaps these insights will help:

Brand Recall

You’ve undoubtedly heard the expression, “A picture is worth 1,000 words.” Well, if that’s true, then how much do you think a video is worth?

Again, according to HubSpot, 80 percent of customers remember a video they’ve watched in the last month. In today’s dog-eat-dog world of competition, it’s imperative to be memorable. Video marketing is not only highly visual, but also auditory, meaning it’s easier for viewers to remember a video more than regular content. Now, a good video will not only be memorable but also share-worthy, as well as strengthen your brand identity. You want people to know who you are? Show them!

Boosts SEO

When a video is full of quality and relevant information for consumers, it can improve your site’s SEO by getting more traffic to your homepage. Further, a successful video has the power to enhance your conversion rates.

Consider adding video to your landing pages, website, and all other content offers. In doing so, it’s likely you’ll see a big boost in your company’s SEO value, as well as an improvement in your click-through rates.

All Devices

Which device do you use to surf the Internet? From smartphones and tablets, to Macs and iPads, when it comes to choosing a device, the options are limitless. While you may think this fact allows you to reach a broader audience, reaching a broader audience is only beneficial if the design of your information can convert to multiple devices.

Unfortunately, when a company’s content doesn’t convert well to all devices and browser systems, that company is going to lose traffic and potential consumers. Luckily, video content is user-friendly, consumer-focused, and fit for all devices.

Viral Capabilities

Are you more likely to share a video you watched or an article you read?

According to Simply Measured, videos are shared 1,200 percent more than links and texts combined. Therefore, if you want your brand to expand its reach to a wider audience online, it’s essential to consider video marketing. Not only are videos shared more often than regular content, but viewers are also more likely to engage in a video versus an article. More engagement leads to more sharing, which can ultimately make your video go viral, meaning more awareness is brought to you company!

Video Marketing: Get On Board

Consider all of the different video platforms available today: Facebook, Twitter, Snapchat, Youtube, Instagram. No one reads a snap or a YouTube video, and a Facebook status can reach a lot more people when it’s in the form of a video. If you’re not taking advantage of these platforms, you’re missing out. And, more importantly, your business is missing out on a substantial amount of potential consumers.

The numbers don’t lie. As we get ready to jump into 2018, video marketing is only going to become more prominent. Are you ready to get on board?

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