September Facebook Updates
As you know, social media is constantly changing, so as marketers we should be on top of our game. Thankfully, we’ve got you covered because we’ll be giving you all the Facebook dish that came out last month.
Facebook Advertising Capabilities
If you advertise on Facebook listen up. Ever since news broke of the Cambria Analytica data breach, Facebook promised to tighten up security and limit the amount of information provided to third-party applications. According to Facebook, August was the last month marketers were able to utilize some targeting tools such as income, behavioral targeting, and more. Facebook actually removed an estimated 5,000 targeting ad options as of Sept 4th. What does this mean for marketers? Well, you have to get more creative with your audience research.
Cracking Down on Fake News
In addition to the restrictions on Facebook Ads, Facebook also added a tool that will monitor its users by giving them a “reputation score.” No, Facebook isn’t rating you based on whether or not you can keep a secret. What they’re doing is cracking down on who reports a page, person, or post. This flagging system is meant to separate those in the community who genuinely flag something, from those who falsely report. Facebook hopes that his will help crackdown on ‘fake news’ on the platform. The higher your reputation score, the more likely they’ll look into your report.
Brand Collaborating Manager
Facebook also released a new tool called “Brand Collabs Manager.” This new feature will serve as a hub to help connect influencers or creators with brands. In order to be considered a “Creator,” you must have a minimum of 25,000 followers, and even then, this feature is only available to select brands and influencers. If you think you qualify as a brand or as an influencer you can apply here.
According to Social Media Today, Facebook, much like Instagram, will be incorporating Stories Highlights. Users started getting notifications of the new feature last week. This update was bound to happen. You will now be able to archive your stories however you want to organize them for an indefinite amount of time.
Have you ever wished you could never see those annoying “copy and paste” status updates in your feed again? We do too. According to Hootsuite, Facebook has been testing this new feature since early summer. This feature has slowly been accessible to certain Facebook users in the United States, and aims to allow users to “snooze” content containing specific words and phrases for 30 days.
That’s it for this month’s report! Be sure to follow us on social media to view our monthly report on our blog and to stay updated on all things digital marketing.