Born in Melbourne Australia to Italian migrant parents, Steve’s early passion for the automotive business led him to complete an undergraduate degree in mechanical engineering. He followed that up with an MBA in Marketing and Business Strategy, which quickly secured him executive level positions at both John Deere and Mercedes Benz. Driven by a growth mindset, Steve made the bold decision to leave the comfort of these large and established organizations and instead pursue a start-up in the tech space. After raising venture capital, he developed an online business servicing the heavy industries. When the company enjoyed a successful sale in 2014, Steve resettled in San Diego to pursue his American dream. As the COO of Ignite Now Media, he manages a team of highly skilled video production, marketing and on-camera professionals.