Things You Should Include in your Video Marketing Strategy
If your goal for the new year was to produce more video content, you’re definitely starting the year off right! By 2020, 82% of online traffic in the United States will be video, so kudos to you for getting ahead of the curve. Now, what’s next? Here are some tips you should use in your video marketing strategy.
Include a Schedule you can Stick to
It’s great that you’re going to include more videos in your marketing strategy, but sporadically posting your video content won’t help you build a following. Consistency is key to growth, and in order for your network to recognize and follow your brand, you must keep this in mind when scheduling your video content. Get creative when posting – for example, you can share your testimonial videos on #TestimonialTuesday, or share your financial tips early in the week on #MotivationMonday. Just make sure you keep it consistent!
Include Short-form Video
While video content is king, there are limitations. Did you know that the average consumer has a shorter attention span than a goldfish? That’s right, people generally lose interest after 8 seconds of watching your content, so your video content needs to catch the attention of the consumer right away There are suggestions on how long your videos should be for each social media platform. For example, on Facebook, your videos should be no more than two minutes, but on Twitter and Instagram, videos should not exceed 30 seconds in length.
Include a Call to Action
First, let’s define a CTA. A call to action is the action you want a viewer to take after watching your video. Why is this so important? Well, think of why you want your audience to watch your video. Are you trying to get people to visit your website? Sign up for a new program? Reach out to you for all their real estate needs? Then you need to make this clear in your video content. Your call to action should be simple and should be relative to your business.
Now that you’re up to speed, get out there, create your short-form videos and get posting! Remember, Ignite Now Media is a full-service digital media and video production agency that can help you reach your 2019 video marketing goals. If this is something you’re interested in, contact us today.