Tips for Planning Your 2019 Social Media Strategy
New year, new social media strategy. That’s how the saying goes, right? With the New Year comes a chance to get your social media marketing strategy right. If you’re looking to step up your social media game in 2019, we’ve got you covered.
Create a Content Calendar
Was posting consistently an issue for you in 2018? Let us let you in on a little secret: planning ahead is the key to consistency and growth, and content calendars are the perfect tool! Content calendars allow you to publish regularly and on time, which is vital to growing your online presence. Use a content calendar to map out exactly what photos or videos you are going to post, complete with your caption, and organize them by date and time. We recommend planning your content a month in advance for a big picture view of the month ahead. There are many scheduling tools to help plan your social media, like Sprout Social, Hootsuite, Later, and Planoly. With these tools, you’ll never miss a chance to post during National Homeownership Month or on Tax Day again!
Test out New Platforms and Features for your Business
The New Year calls for some experimentation. Step out of your comfort zone and try a new platform or feature- whether it’s uploading a property tour or financial tips to IGTV, or trying out Twitter for the first time, experimenting with a new platform is a great way to gain exposure and reach for your business. First, you need to figure out who your target audience is, and from there, determine which platform your target audience is spending their time on. For example, if your audience is middle-aged men and women, Facebook is the best platform for your business. If your business is on Facebook already, kudos! Consider a new feature, like going live for a webinar or testing engagement on Facebook Stories.
Utilize Video in your Marketing Strategy
Leveraging video in your marketing strategy is a powerful way to promote and grow your business. By 2020, 82% of all consumer web traffic will be video. So, what should you take away from that information? Well, if you plan to stay ahead of the marketing game in 2019, you need to implement video into your marketing strategy. Don’t wait until 2020. We know it can be challenging to come up with video content so if you need some ideas, here’s a start: make an “about me” video, answer frequently asked questions from your clients, or share a behind the scenes video of a home renovation.
Are you ready to dominate your social media strategy this year? It’s time to get on it. If this blog helped you with your new social media strategy, we would love to see it in action! Tag us on Facebook and Instagram @ignitenowmedia.