Benefits of Creating an Instagram Business Account

 In Digital Marketing

If you’re reading this, there’s a high chance that you already have an Instagram account. But, are you utilizing the Instagram Business Tools? There are 25 million business profiles worldwide that have access to Instagram’s analytics and tools to track engagement, audiences, trends, and more. Keep reading our blog to find out why you should consider switching to a business profile.

The Difference Between a Regular Instagram Profile and an Instagram Business Profile

There’s one main difference between regular instagram profiles and business profiles: access to Instagram insights. If you’re a business owner, realtor, or financial advisor, and you’re only using a normal Instagram account, you’re limiting yourself! You can still promote your brand with a regular Instagram account by curating content for your feed and Stories, but you won’t have access to the analytic tools that allow you to track your audience engagement, content, and audience demographics, and you won’t get the call to action buttons like, “email,” “book appointment,” or “call.” Plus, Instagram makes it easy to switch to a business profile (it literally takes two seconds), so what’s stopping you? If you still need some convincing, we will give you a brief overview of how the tools work.

Instagram Insights Overview

When you switch to an Instagram Business profile, you get access to tools that can help you get to know your audience, track engagement, reach, and more — all within the Instagram app! Instagram Insights is broken up into three sections: activity, content, and audience. These tools are especially helpful in gauging the success of your campaigns, tracking which posts garner the highest engagement, and pinpointing the best times to post your content. For example, here is where you can see how well your videos are performing and resonating with your audience. After your video has been posted, you can track the engagement.

How to Switch to a Business Profile

Now that you’re convinced to make the switch, here’s how to upgrade to an Instagram business profile:

  1. Open the Instagram app
  2. Go to your profile and go to settings
  3. Click switch to a business profile
  4. Connect to a Facebook page (you must be an admin) or create a Facebook page
  5. Choose a category (blogger, real estate, business, etc.)
  6. Fill out your business contact information

And there you have it– your new business profile! Still have some questions about Instagram, or having trouble creating consistent, engaging content? Ignite Now Media can manage your Instagram for you. Contact us today.

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